Business Development is Sales in Disguise

By: Liz Wendling, CWCC Member Like it or not, we are all in sales!  This message is not only for people who are in traditional “sales” this is for everyone who has anything to sell.   Well, that pretty much means all of us, otherwise why are we in business?  Not embracing this hard fact, especially…

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Business Development Tips

By Deb Siverson, CWCC Member If you’re like me, the one thing that keeps you up at night is the perpetual question; where is my next sale going to come from?  I’ve been in business for almost nine years and during that time I have made most of the classic business mistakes and some more…

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Event Marketing: The Missing Channel in Business Development

By Tara Adams, CWCC Member As a small business owner, you’re probably aware of the many marketing channels available to build your company brand and gain awareness.  From ads in the local newspaper to radio endorsements, media outreach to online marketing, most business owners know how to cover the bases.  But, there is one marketing…

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