Archive for April 2013
How Does Your Company’s Brand Measure up?
By Diana Cordova, Social Media and Content Marketing Consultant The job of your company’s brand is to get recognition. That means your target audience is clear about your value proposition and knows your company when they see it. Consistency drives this recognition. To build consistency, all marketing platforms and material carry the same general look…
Read MoreBranding: An Inward-Outward Point of View
By Debbie Josendale, President of 3C Marketing Group, LLc and CWCC Member Recently, a client called me in a panic. Hardly able to breathe, she said, “How am I going to compete? My competitors seem to be Doctors, and I only have my MSW. What am I going to do…I have to make a living?” If…
Read MoreThe Loneliest Part of Your Brand
By Lori Dubois, Marketing and Branding Expert and CWCC Member You’ve done your homework and carefully built your brand. You agonized over the right name and tagline for your business, invested the effort and money to develop a unique logo that represents you well, and clearly and narrowly defined your purpose and how you differ…
Read MoreBuild Your Brand with LinkedIn Company Pages
By Debra Zimmer, The Expert Marketing Coach and CWCC Member Build Your Business Brand on LinkedIn with Company Pages. LinkedIn has quietly been adding features to Company Pages. At first you could just get your company listed, as if in a big directory. Then they added the ability to create a company profile and add…
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