What the ‘blog’ are you talking about?

By Gregory Howell, Director of Creative Solutions, RMVI Services and CWCC Member The old four-letter word in business storytelling is NOT dead. Companies that blog have 55% more website visitors. Sharing content on a blog is far superior to other publishing platforms as Facebook and Twitter as it allows you the freedom to truly share your story without…

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Finding Quality Media Coverage for Your Business

By Kristen Blessman, Vice President of Marketing, Goodwill Industries of Denver  and CWCC Member Achieving coverage in the local and/or national media is one of the most crucial assets to marketing your business in 2013. Especially in tough economic times, media relations can be one of the most cost-effective and affordable strategies in your overall…

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Seven Steps to Get Your PR Started

By Cathie Beck of Cathie Beck Public Relations Small (and not so small) companies that have never engaged in any sort of marketing or public relations often don’t know where to start. They also don’t often have budgets — or, at least, they may need a bit of time to realize that a marketing and…

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