Posts by Meaghan Carabello
Entrepreneurs: Is Your Business Brand the Same as Your Personal Brand?
By Lori Dubois, Marketing and Branding Expert and CWCC Member When starting a small business, there is so much of “you” in the business it is sometimes hard to tell where you end and the business begins. This can serve you well—it’s easier to get (and stay) excited about a vision that you created and…
Read MoreYour Brand VS Brand X – How to Differentiate
By Emilie Downs, Owner, Imago Visual and CWCC Member If you are competing on price, it means your customers can’t tell the difference between you and Brand X. If clients are asking you to discount, it means they are making their purchasing decision based solely on price. You don’t want that. Why? Because it means…
Read MoreThriving in the Wake of the Great Recession: Part 3 – What is Possible
By Debra Zimmer, The Expert Marketing Coach and CWCC Member This is the 3rd part of a 3 part series blog, that began with The Challenges Ahead and A Way Through, on companies emerging from a brutal recession that the Harvard Business Review tagged as beginning in 2007. Many businesses have failed, were acquired, or…
Read MoreThriving in the Wake of the Great Recession: Part 2 – A Way Through
By Debra Zimmer, The Expert Marketing Coach and CWCC Member This is the 2nd part of a 3 part blog series on where we take a hard look at organizational survival rates after historic recessions. In last week’s blog, I reported some stark statistics revealed by the Harvard Business Review (HBR). Over the last 3…
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