Your Social Media Strategy: Defining What Works

By Natalie Winslow, Chief Marketing Officer at Commerce Kitchen and CWCC Member I’ve been managing social media accounts for a variety of businesses for the past four years. In that time I’ve learned that most people know they need a social media presence for their organization, but they don’t know how to determine if it’s…

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Social Media…what works?

By Alexis Anderson, Senior Communications Director | Social Media Strategist and CWCC Member In a Social Media World, the Audience is in Charge It used to be that marketers often led double lives as statisticians. Customer Acquisition Cost (CAC), Marketing percentage of CAC, Time to Payback CAC, Ratio of Customer Lifetime Value to CAC… all things…

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Social Media Basics – What Works?

By Joyce Feustel, Founder of Boomers’ Social Media Tutor, and CWCC Member Business professionals – be sure to do some research before deciding to be active on social media sites. Determine which social media sites your clients are using, which ones your competitors are active on, and which ones you would be likely to use. Once you…

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