Guest Author Articles
Four Tips For an Effective Social Media Strategy
By Debra Zimmer, The Expert Marketing Coach and CWCC Member Back when social media first hit the Internet, hardly anyone thought of it as a tool to help build business and increase customer sales. It was used primarily for social interaction and connecting with friends from your past. These days, this platform is extremely powerful…
Read MoreHow Does Your Company’s Brand Measure up?
By Diana Cordova, Social Media and Content Marketing Consultant The job of your company’s brand is to get recognition. That means your target audience is clear about your value proposition and knows your company when they see it. Consistency drives this recognition. To build consistency, all marketing platforms and material carry the same general look…
Read MoreBranding: An Inward-Outward Point of View
By Debbie Josendale, President of 3C Marketing Group, LLc and CWCC Member Recently, a client called me in a panic. Hardly able to breathe, she said, “How am I going to compete? My competitors seem to be Doctors, and I only have my MSW. What am I going to do…I have to make a living?” If…
Read MoreThe Loneliest Part of Your Brand
By Lori Dubois, Marketing and Branding Expert and CWCC Member You’ve done your homework and carefully built your brand. You agonized over the right name and tagline for your business, invested the effort and money to develop a unique logo that represents you well, and clearly and narrowly defined your purpose and how you differ…
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