Guest Author Articles
Video – a Method to the Madness
By Lori Dubois, Marketing and Branding Expert and CWCC Member There is no doubt that video is big. Who hasn’t watched a YouTube video of a funny cover of a popular song (the US Olympic Swim Team doing “Call Me Maybe”) or a silly pet video or even a date invitation (Tim Tebow or Justin…
Read MoreCareer Advice from U2
By Christina Schlachter, PhD | CEO She Leads, Author of Leading Business Change for Dummies, and CWCC Member I am a big U2 fan. This past year my husband and I saw U2 on their 360 tour at Mile High in Denver. I first saw U2 in 1987 when they played to a crowd of…
Read MoreWhy NOT to Neglect LinkedIn in your Social Media Marketing Efforts
By Heather Lutze, CEO Findability Group Search Marketing and CWCC Member What do execs from all Fortune 500 companies have that you might not have? No, it’s not the salary… Or the six figure bonuses… It’s a LinkedIn profile! Although we’ve covered LinkedIn before in this article, it gets the least press of all the…
Read MoreWork Life Balance and Having it All
By Christina Schlachter, PhD | CEO She Leads, Author of Leading Business Change for Dummies, and CWCC Member Women of the world UNITE!!! I had a great conversation over lunch today with a fellow full time-out-of-the-house-working-mom about what women do after having children. We talked about how so many moms are conflicted about what they…
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