Archive for February 2011

By Christen Roberts, CWCC Member All types of businesses engage in marketing in all kinds of ways with all kinds of results—some favorable, and some not so much. Often times, success or lack thereof is contingent on how well the business knows their market and/or customer. It is astounding how often I ask business owners…

By Kathy Sullivan, CWCC Member Want to create word of mouth conversation for your brand? Partner with an established, already highly-regarded brand as a means of elevating your own. BMW and French Laundry, the tony Michelin 3-star rated California restaurant, have joined together to offer customers a $100K Active Hybrid 7 BMW model for select…

By Lori Dubois – CWCC Member Having a mission statement creates a sense of direction for your company and offers valuable guidance for stakeholders. If you view your mission statement as the master barometer of your business, it will direct and inspire your decisions in all areas: including marketing. When a salesperson shows up with a fantastic offer for a promotional…

By Kathy Sullivan – CWCC member The fast pace at which we go about our lives robs us of the opportunity to look (or hear), absorb, and then reconsider what we are seeing or hearing so that we may remember that not everything we think is true, correct or even real. Just because we thought…