How to Automate the Marketing of Your Blog
By Debra Zimmer, The Expert Marketing Coach and CWCC Member
Do you automate the marketing of your blog posts? Here’s what I’ve done.
My blog posts are relevant to small business owners and entrepreneurs who want to market their business better. As such, I have them automatically posted to places that small business owners can find them such as Twitter, LinkedIn, Facebook and more. I have spent some time automating this process so I can focus on the creation of content and not the marketing of it. Here are the methods and tools I used to automate the updates of my blog posts.
I have two twitter accounts; the first, @expertmktgcoach, I tweet each post once, and the second, @debzimmer, I use to repeat the tweets throughout the day.
I use Hootsuite to import the RSS feed from my blog to twitter. This sends out one tweet per account. With Hootsuite, I can also schedule tweets on that second account so that the tweet reoccurs throughout the day.
My blog headline posts to my LinkedIn status using Hootsuite. Hootsuite also sends the status to Ping.fm which updates numerous other sites that I visit less often.
My blog is then imported into my LinkedIn Profile using the LinkedIn WordPress Application.
I use Facebook Notes to import my RSS feed into my Facebook Page. This creates a duplicate copy of my blog on Facebook. I can also use Hootsuite to import the headlines into my wall on my personal Facebook profile or public page.
Social Bookmarking
Using the WordPress Plugin tool for OnlyWire, my posts are automatically bookmarked to numerous bookmarking sites with which I have accounts. It creates bookmarks at more bookmarking sites than I can reach through Ping.fm. Ping.fm reaches other social media sites that OnlyWire doesn’t, such as Plaxo.
RSS Reader
I use Feedburner for those who want to get my blog posts in an RSS reader format.
Kindle
If you are a Kindle user, you can read my blog by subscribing through the Amazon Kindle Store.
SEO
Each post I write is search engine optimized. I use a number of tools including WordPress plugins to assist me with search engine optimization.
There’s one more automation tool I’m considering but haven’t yet implemented. I see that AWebber is now integrated with Feedburner and can send the RSS feeds in email to your subscriber base. I think that sounds way cool. I just wish the tools I currently use offered that service.
That’s all I’ve got on blog marketing automation. Do you have any tools or systems you use that you particularly like?
Debra Zimmer is an MBA, Certified Executive Mastermind Coach, and Certified Inbound Marketer. Your Virtual Chief Marketing Officer and Social Media Strategist providing Entrepreneurs, Experts and Executives with the Strategies, Systems and Support to Focus Your Brilliance and Magnify Your Impact!! Find out more here.
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