CWCC Beat the Burnout Campaign

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From Simone D. Ross

Dear CWCC Community,

As the CEO of the Colorado Women’s Chamber of Commerce, I am committed to championing the success and well-being of women in the workforce. An issue that has become increasingly prevalent and concerning is burnout among women at work. According to recent research by 360Learning, burnout is the number one reason why women either have or are planning to quit their job.

What is Burnout?
Burnout is defined as “a syndrome conceptualized as a consequence of chronic workplace stress that an organization hasn’t successfully managed” (World Health Organization).

Some of the characteristics of burnout are:
– A feeling of exhaustion or energy depletion
– Reduced professional efficiency
– Increased mental distance from one’s job
– Cynicism or negativity toward one’s job

Studies have consistently shown that women, in particular, face unique pressures and expectations that contribute to their increased susceptibility to burnout. Whether it’s due to the persistent gender disparities, the heavy burden of family responsibilities, or societal norms that dictate their roles, women are experiencing burnout at alarming rates.

In our fast-paced world, where juggling multiple responsibilities has become the norm, it is crucial that we acknowledge and tackle this pressing challenge head-on. At the Colorado Women’s Chamber of Commerce we’re taking action, it’s time to “Beat the Burnout.”

At the Colorado Women’s Chamber of Commerce, we are committed to addressing burnout and supporting women’s well-being at work. 

We’re proactively working to prevent and manage burnout by:

Promoting work-life integration: During the month of July Chamber staff will have increased remote work flexibility. Empowering women to balance their personal and professional lives is crucial for preventing burnout and promoting well-being.

Encouraging self-care: During the month of July the CWCC office will be open from 8 – noon on Fridays. Taking care of one’s physical and mental health should be considered an essential investment, not a luxury.

Raising awareness: Throughout July, expert contributors will be sharing information, tips, and solutions to support all of us in beating the burnout. By starting conversations, sharing personal experiences, and leveraging our collective influence, we can break down the stigma associated with burnout and encourage open dialogue.

At the Colorado Women’s Chamber of Commerce, we are committed to addressing burnout and supporting women’s well-being at work. We aim to equip the business community and women with the tools, resources, and networks they need to thrive professionally while maintaining their overall well-being.

By prioritizing women’s well-being, we can create a more equitable, empowered, and sustainable future for all. We hope that you’ll join us in finding ways to “Beat the Burnout,” and share how your strategies are working.

P.S. Be sure to keep an eye on our newsletter, social media, and the blog for this specialized new content!

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