Build Your Brand with LinkedIn Company Pages

By Debra Zimmer, The Expert Marketing Coach and CWCC Member

Build Your Business Brand on LinkedIn with Company Pages.

LinkedIn has quietly been adding features to Company Pages. At first you could just get your company listed, as if in a big directory. Then they added the ability to create a company profile and add products. Then you could get those products reviewed. And now you can post status updates and engage with your clients.

So how is the best way to get started using these features to promote your business?

Well, as always, if you are a coach, consultant, trainer, healer, solopreneur or other helping professional, you will want to start building your brand with your profile. If you feel you’ve done that pretty well, you will want to branch out and add in the company pages.

Here’s how to get started, step-by-step:

1.To start you will want to create your company profile.

2.Then add some products or services.

3.Ask some of your past or present clients to write a review for your products. This creates “social proof” and adds to your company credibility. The more positive reviews, the more evidence potential clients have that you are likely to satisfy their needs as well.

4.When you add a product or service, you can then share it to your status update, your groups or your connections. Here is a new piece of content that you can share with others to get some buzz going.

5.When you create the product or service, you can create a promotion to go with it. The promotion shows up in the bottom right side bar. Its a great opportunity to add photos or video to promote a program or launch.

6.The newest addition to the company page is the addition of the status update. This lets you get Facebook-like interactions with your LinkedIn followers. The downside right now is that the integration with automation tools like Hootsuite is not yet available. So you would have to manually post every update yourself or outsource your social media. Personally, I’m going to wait until the automation tools become available.

7.Optional: Run a paid advertisement. This will get you visibility amongst your target demographic fast.

So that’s it. It’s pretty easy to get started using Company Pages on LinkedIn.

Let me know below how it goes for you and if you have any tips to offer others who are starting out.