Guest Author Articles
Business Basics for Start ups and Seasoned Women Business Owners
By Kim Kirmmse Toth, “The Business Coach for Women After 50” and CWCC Member Building a business from scratch is a very exciting time in the eyes of a solo entrepreneur. Usually it’s something you have been thinking of for quite some time, not something where you woke up saying “Wow, today I am going…
Read MoreTo Increase Clients, Consider Four Different Kinds of Customers
By Joni Inman, ActionCOACH Business Coach with ActionCOACH Team Empowerment, and CWCC Member If you want to increase clients and get more business, you need to think about four different kinds of customers. There are four different kinds of customers in every business. The first customer is you, the business owner. You are actually the…
Read MoreTop 10 Website Design Mistakes to Avoid for Your Company Website
By Allison Kramer, Principal, Sweet Buzz Media and CWCC Member Poor web design can prevent you from communicating your message to your prospective clients. As a web designer, I am conscious of the fact that your website is the single most important online brand message. This is your opportunity to present your services and products…
Read MoreEntrepreneurs: Is Your Business Brand the Same as Your Personal Brand?
By Lori Dubois, Marketing and Branding Expert and CWCC Member When starting a small business, there is so much of “you” in the business it is sometimes hard to tell where you end and the business begins. This can serve you well—it’s easier to get (and stay) excited about a vision that you created and…
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