Guest Author Articles
Your Brand VS Brand X – How to Differentiate
By Emilie Downs, Owner, Imago Visual and CWCC Member If you are competing on price, it means your customers can’t tell the difference between you and Brand X. If clients are asking you to discount, it means they are making their purchasing decision based solely on price. You don’t want that. Why? Because it means…
Read MoreThriving in the Wake of the Great Recession: Part 3 – What is Possible
By Debra Zimmer, The Expert Marketing Coach and CWCC Member This is the 3rd part of a 3 part series blog, that began with The Challenges Ahead and A Way Through, on companies emerging from a brutal recession that the Harvard Business Review tagged as beginning in 2007. Many businesses have failed, were acquired, or…
Read MoreThriving in the Wake of the Great Recession: Part 2 – A Way Through
By Debra Zimmer, The Expert Marketing Coach and CWCC Member This is the 2nd part of a 3 part blog series on where we take a hard look at organizational survival rates after historic recessions. In last week’s blog, I reported some stark statistics revealed by the Harvard Business Review (HBR). Over the last 3…
Read More8 Tips to Help Select the Best Vendor/Consultant
By Nancy Crego, CEO/Owner of AdWest Consulting, Inc. and CWCC Member Outsourcing portions of a project or using a consultant has worked successfully for many companies Over the 25 years we have been in business, I have worked with dozens of professionals to accomplish our goals to provide the best creative, quality and service for…
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