#WomenCrushingWednesday w/ Gena Buhler

Name   Gena Buhler

Organization  Theatre Projects

Title  Head of New Business Development, North America


Community work (board service, volunteering, mentoring, etc.)  Denver Health Volunteer

CWCC Involvement (CWCC member for x amount of years, Engagement within CWCC: serve on our board, support our members and team, etc.)   New member this year

The Why: Why do you do what you do/ why are you passionate about your work in our community?  I am extremely passionate about spaces and convenings that bring people together to create experience and encourage dialogue.   As a part of my work, I help to support what I like to call the “full life span” of a venue or gathering space.  Seeing how innovative spaces can help communities thrive brings me joy, as well as being able to engage with and support all different types of creative organizations.

What is one of your biggest challenges that you have overcame, and how did you overcome it?   The sudden death of my father in 2019 is one of the biggest challenges that I have had to overcome.  I have always been able to balance my work with my personal life, but the sudden loss of a key supportive figure in my life was a huge challenge.  I had to allow myself the space to focus on my personal life and family and less on my work for the first time ever.  I relied on an amazing team that was able to carry the torch.  The ability to let go and give them the room to lead themselves gave me the space to focus on what was the most important thing at the time – my family.

What is your personal motto?  It’s all in the details.

Advice for others in business based on what you have learned on your journey:  Don’t forget about the importance of self-care.  If you are a well-oiled “machine”, you can do great things.  Take care of yourself as much as you take care of others, and success will follow.

What are you most proud of from the last year?  I made a huge transition last year – leaving a stable job that I loved to find better balance and self-care in my life.   I’m proud that I didn’t change course when I had the opportunity to do so, and that while COVID-19 was destroying my industry, I was able to seek out a fantastic new opportunity that brought me and my family to Denver.


Thanks to our #WomenCrushingWednesday Partner:

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