Who should write a blog?

By Debra Zimmer, The Expert Marketing Coach and CWCC Member

Anyone can write a blog. Some people write blogs for personal reasons, some write about their hobbies. I focus on how to use a blog as a tool to grow your business.  To be an effective blog writer and to get the most return on your investment of time and money spent blogging, you will need a blog strategy, personal discipline, an internal desire, and unique content.

Your blog strategy will determine why you are writing your blog and what your goals are. You need your plan to include how frequently you are updating it, what types of content it will include, and it needs to speak to your target customer.

Your blog needs to be updated regularly according to your plan. If it is not updated regularly it will get less traffic and be less effective in implementing your strategy. Not only do you have to update frequently, you also need to be persistent and keep at it. It will take time to develop a following. It doesn’t happen overnight. This requires discipline.

You need to have the desire to create the content on a regular basis, and to be persistent. You can’t stop once you start. I have found that once I got in the habit of writing, I about my daily routines and interactions with my blogger goggles on. For example, I was at church thinking “Oh, that would make a good blog post”.

Which brings me to content. You need a content plan that offers compelling content to attract your customers and keep them coming back. You can create a 3 month rolling calendar of what your content strategy, topics and types of articles will be. You can even write them in advance.

Strategy

Discipline

Desire

Content

These are the 4 key personal characteristics that are required to have a valuable and successful blog.