CWCC News
Team Building Strategies
By Julie Genovesi, CWCC Member One of my favorite things about running my business is the opportunity to bring a team together to work on projects that we all share an affinity for. The first time I experienced this dynamic was when I was part of a “Mom’s Group” many years ago and many times our…
Read MoreThe “Me” In Team…………Leadership Tips for BIG IDEAS
By Betsy Wiersma Founder, CampExperience™ and CWCC Member “There’s no me in team” is the old teamwork adage…..but I disagree. The “me” is YOU, the team leader who has the privilege and responsibility to take your team on its journey to produce your own BIG IDEAS. After 30+ years creating and producing what I call BIG IDEAS, projects with…
Read MoreTeam Building Strategies
By Cassie Augustine Jones, Vice President, O’Brien Advertising and CWCC Member Advertising agencies are notorious for work silos and divided teams. Folks that work in a typical agency environment often hear the cringe-worthy words, “account service vs creative,” “take it up with the creative director,” or “fight that battle with the media team.” There are a lot of…
Read More5 Steps to Setting Marketing Goals that Deliver Results
By Debbie Josendale, President, 3C Marketing Group and CWCC Member Are you getting ready for 2014 and trying to figure out how to set marketing goals that deliver results? If so consider this easy approach. A marketing promotion and editorial calendar (marketing calendar) is a simple but powerful way to turn your marketing plans into action…
Read More