Success Stories: REC & Fresh

By Alex Becker, Vice President of Real Estate Consultants of Colorado, LLC and
CWCC Member

REC_logo (gold)

One of the most exciting clients we started working with in 2013 was Fresh Nail, Wax and Dry Bar—a company that started in Colorado and also happens to be a member of the CWCC. As a commercial real estate broker, I am always on the lookout for dynamic business concepts that are experiencing aggressive growth and therefore have a real estate need. One of the many reasons I like to attend CWCC events is to meet these businesses. I first heard about Fresh during a CWCC lunch, but it wasn’t until I started to attend the Tech Center leads group that I was able to speak with a member of the Fresh leadership team.

Fresh Nail, Wax & Dry Bar is the place to go for hair blow-outs, manicures, and European waxing. The stores have incredible design and offer a place to relax with a glass of wine or champagne—and they are owned by incredible women franchisees. In its short history, Fresh has received many accolades resulting from its corporate parties, bridal parties, and an elite weekly lunch for businesswomen short on time. With the success of the Fresh stores in Colorado, the company has now set its sights on expansion throughout the country, which is where my company, REC, comes into the picture.

On a hunch that Fresh needed our help, I began a conversation with the member of my leads group who works with Fresh. By listening to Fresh’s real estate needs, I was able to present our company as a great fit to represent Fresh for its future site locations and lease negotiations both in Colorado and out-of-state. I am delighted to report that we have been working together for the past several months and so far, it has been an awesome experience!

All too often, we make the excuse that life and business boil down to luck. Do you? In commercial real estate brokerage, it is true that we have to be in the right place at the right time to engage new clients, but I argue that has nothing to do with luck. So long as we are building relationships with complimentary businesses, attending events at the CWCC, exceeding our clients’ expectations by delivering an incredibly high level of customer service, etc., then we will be in the right place at the right time… sometimes. For every success story, I have five others that haven’t yet worked out, but that’s part of the excitement of bringing in new business to our company. The bottom line is that we can all make great things happen in our organizations if we take a thoughtful approach and have the diligence to stick with it. A great place to start is at the next CWCC event.

About REC: Need business space? Real Estate Consultants of Colorado, LLC is a commercial real estate brokerage that represents businesses seeking to buy or lease commercial real estate throughout Colorado at no cost to you.

Alex Becker, Vice President
Real Estate Consultants of Colorado, LLC

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