In this do it-yourself age, everyone from a small business owner to a mom working from home is expected to be a good marketer, and with the advent of social media marketing – it’s well within your grasp. Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing shows you how with a simple step-by-step plan.
Chapter 6 tackles the five main social media portals you should be utilizing and gives examples of how to use them.
It might be daunting to hear that the hallmark of a great marketer is to make sure you’re everywhere. What constitutes “everywhere” in this social age? Well, obviously the social landscape is continually changing, and new social sites such as Pinterest and Google+ are getting massive amounts of press. (Click here to learn how to use Google+ for marketing your business.)
But if you are just starting out with social, the Top Five Portals are still Facebook, Twitter, LinkedIn, YouTube and Blogging.
- 1. Blogs are considered social media, because their content is always changing and people leave comments and interact. This modality appeals to people who love reading and a steady stream of in depth information. If you are a solopreneur or an expert in any area, people want to learn from you and interact with you, so a blog is a fantastic modality.
- YouTube—video as opposed to text; something that people really like. You’d be surprised at how many ways there are to use video to market your business, and how inexpensive it can be.
- Facebook—still the biggest social media portal; therefore it’s your biggest opportunity to reach the most consumers. It’s hard to imagine there’s anyone left on earth who hasn’t heard of this social media monster.
- Twitter—the “micro-blog” and site growing the fastest in popularity. Its appeal is hard to understand until you try it out. This site connects you to large numbers of people and up to the minute news and information in a fresh new way. Just because the length of a tweet can only be 140 characters – don’t discount its power.
- LinkedIn—a B2B portal, primarily for business executives and business networking. Fantastic for sourcing business information, finding out what your peers are up to, and recruiting expert staff, whether in-house or out-sourced.
Of course, depending on your particular business, one or the other of these portals might be more appropriate for you to use. But with a little “outside the box” thinking, you’ll quickly see how these five sites can all work together to give you an unprecedented online presence, regardless of whether you are a mom-and-pop operation or a huge multinational organization.
Chapter 6 also includes one of our popular Findability Makeovers: “A Social Media Advertising Strategy”, including the five “must-have” Social Media Profiles for a great marketing campaign.
Would you like to see how I utilize social media to market myself as an expert internet marketing speaker? I invite you to check out any of my profiles online, and steal any of my ideas for your own marketing:
Heather’s YouTube channel: http://www.youtube.com/user/hlutze
Heather’s LinkedIn profile: http://www.linkedin.com/in/marketingspeakerheatherlutze
Follow Heather on Twitter: @HeatherLutzeHeather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Two books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing and the brand new Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. Her writing and in-demand keynotes are delivered with the same witty, “no-geek-speak” style that has managed to demystify internet marketing for countless business owners. Breaking free of corporate “cubicle” jobs over ten years ago with nothing more than a dream of entrepreneurship and a computer in the basement, Heather built her business into a multimillion dollar company—the Findability Group. Today she leads a dedicated and slightly obsessed team of search marketing pros—their mission—to connect clients with their perfect customers online.
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