Is it Time for you to Woman Up?

By Lori Dubois, Owner of Marketing Troubadour and CWCC Member

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Book Review: Woman Up! Overcome the 7 Deadly Sins that Sabotage Your Success by Aimee Cohen

Are you the kind of person who likes to get your advice in a numbered list, helping you really figure out the problem, and then telling you exactly what to do about it? If so, you will love reading “Woman Up!” by Aimee Cohen, author from Denver, Colorado, and Colorado Women’s Chamber of Commerce member. To be honest, I was half expecting to read the same old stuff about either trying to beat men at their own game, or rehash the same old ways women set themselves up for failure with no clear steps to quit doing it. I was very pleasantly surprised to find an honest and concise discussion of concrete things women do that derail their success in the workplace, and even better, how to change those behaviors.

Aimee’s inspirational and motivational style of coaching and speaking come through loud and clear in her book. She has been in the trenches for years as a career coach and consultant, so not only does she know what she’s talking about, she tells real life stories to illustrate it. I particularly resonated with the way Aimee not only uses her clients as examples, but also uses her own stories as examples. The section of each chapter called “Guilty Confession” shows the reader that these behaviors (deadly sins) can happen with anyone, even when they are forewarned and forearmed. In my opinion, an author willing to be vulnerable for the sake of helping others is to be applauded.

The book is not long (186 pages), but it is powerful, if you allow it to be. I won’t spoil it by telling you what the deadly sins are, you can discover that for yourself. I will say I identified more than one that affect me and identified others that I recognize in friends and colleagues. The format is easy to follow; each chapter includes tips, stories about clients, personal experience stories, strategies to employ, and reflection questions as homework. The book is also peppered with great quotes from famous and successful women, upping my enjoyment. I dare you to read this book, identify your deadly sins, and get busy making some positive changes in your life and career!

About Lori

Lori Dubois is the owner of Marketing Troubadour, a marketing and branding firm focused on growing businesses through market, message, and methods. She uses storytelling as a tool for organizations to understand and communicate their WHY so they can attract the right people to grow and thrive. Her 25+ years of experience in marketing and advertising, combined with a Master’s Degree focusing on research and knowledge management, led Lori to found Dubois Information in 2008. Five years later, she changed the firm’s name to Marketing Troubadour to reflect the real-life, hands-on relationship she has with clients in helping them with their branding and marketing objectives. She is passionate about storytelling as a highly effective way to increase marketing effectiveness. In addition to developing and implementing messaging and marketing communication methods, Lori is a speaker and author on all things marketing and branding related, and has served on boards of two not-for-profit organizations.

You can contact Lori at or visit her website at

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