Generating New Business in a Whole New Way

By Jennifer Nassi, Body and Soul Clarity Coach and CWCC Member

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When January comes around, we often first think about how we can grow our business in the New Year.

A few things that are must dos:

  1. Get involved with networking events such as the chamber luncheons and leads groups
  2. Donate gift certificates and other items to charities and fundraisers to get the word out and bring in new clients
  3. Get active on social media- pick ONE platform to really focus on growing, and then add more as you go
  4. Find out where your ideal customers hang out in person- find ways to have them see your branding and learn more about you through sponsorships and marketing efforts
  5. Find out where your ideal customers hang out online and develop a relationship with those sites that will help you to connect with them through guest blogging, giveaways, or online advertising

As you add in new strategies, track your results so you can decide where your money and time are best spent. Then you can focus on what is working, let go of what isn’t, and make room for trying new approaches.

While there are many tips out there for how to generate business, there is one area that is almost always overlooked– and that is incorporating self care.

You might be thinking, self care is nice, but what does that have to do with generating business?

Well, if you are exhausted, constantly feeling stressed/on edge, eating foods that don’t nourish your body, experiencing mood swings and uncomfortable physical symptoms, and more, it is impossible to be at your best in your business.

What that means is that you won’t be as effective and efficient. You might miss networking and other business opportunities. When you do run into your ideal clients, they won’t be drawn to you because you are giving out the vibe that you are not at the top of your game.

Now flip the picture.

Imagine that you wake up feeling rested. You don’t have crazy cravings or mood swings throughout the day- you feel really even keeled. You are able to make decisions quickly and are efficient in your work. You know what next steps to take and you have the energy to move forward with excitement. You have time to take care of yourself and do things that are meaningful to you, which allows you to feel rejuvenated and more creative.

Now that is the place you want to be in when growing your business.

So as you are doing your strategic planning for the year, PLEASE factor in how you can create a little space and ease around your schedule and take care of you.

I am curious- what is the number one thing that you could be doing for yourself right now that would help you feel less stressed, more nourished, and ready to go for your goals?

Let me know in the comments below- I would love to hear from you!


Jennifer Nassi
Body and Soul Clarity Coach
Reiki Master Teacher
Helping women find their personal path to healthy and happy.
As a Body and Soul Clarity Coach and Reiki Master Teacher, Jennifer helps women create a sense of peace and ease in their busy lives. Her clients discover how to nourish their bodies through food and self care while reconnecting with who they are at their core, allowing them to find their personal path to the healthy, vibrant, connected life they crave. Jennifer offers Reiki sessions, trainings and retreats, as well as online group and private coaching programs.


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